The list is going to change and grow with every book I read and have read. I’m also explicitly leaving out classics like “Don’t make me think” by Steve Krug, since you can find them on practically every design-heavy list and I also want to focus more on the business aspect.

Important: My book recommendations are not sponsored. I buy the books myself and only recommend what I personally think is good. I also only ever read the English editions and can only rate these.

An additional recommendation completely outside the usual subject area here and an absolute must-read: “So you want to talk about race” by Ijeoma Oluo.


My recommendations

  1. Radical Candor – Kim Scott
  2. Crucial Conversations: Tools for Talking When Stakes Are High – Kerry Patterson, Joseph Grenny, Ron McMillan und Al Switzler
  3. Future Ethics – Cenydd Bowles
  4. A Win Without Pitching Manifesto – Blair Enns
  5. Never Split the Difference: Negotiating as if Your Life Depended on It – Chris Voss with Tahl Raz
  6. Technically Wrong – Sara Wachter-Boettcher
  7. Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It – Mike Monteiro
  8. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days – Jake Knapp, John Zeratsky, Braden Kowitz
  9. Creative Strategy and the Business of Design – Douglas Davis
  10. The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth – David C. Baker
  11. Ego is the Enemy: The Fight to Master Our Greatest Opponent – Ryan Holiday
  12. Bring Your Human to Work: 10 Surefire Ways to Design a Workplace That Is Good for People, Great for Business, and Just Might Change the World – Erica Keswin
  13. Company of One: Why Staying Small Is the Next Big Thing for Business – Paul Jarvis
  14. Expert Secrets: The Underground Playbook to Find Your Message, Build a Tribe, and Change the World – Russell Brunson
  15. Hacking Growth – Morgan Brown, Sean Ellis
  16. Lean UX – Jeff Gothelf, Josh Seiden
  17. UX for Lean Startups – Laura Klein
  18. Delivering Happiness – Tony Hsieh
  19. Built to Last – Jim Collins
  20. Good to Great – Jim Collins